Research services: Event & Visitor Research

We’re able to conduct director-led research prior to, during and after an event to explore brand awareness, sponsorship awareness and recall.

Our approach

At DRG we have more than 20 years of experience in undertaking visitor, event and perception surveys for clients both in the UK and internationally. Our extensive experience has taught us that engagement is key to visitor interaction and obtaining high quality insights.

Our visitor surveys focus around answering the key questions which will provide you with a comprehensive understanding of your visitors, why they choose to visit, motivations and influences as well as barriers to visitation. We favour collaborative working and always utilise our clients’ knowledge and understanding of the event, area and footfall to offer bespoke visitor surveys that will lead to relevant and actionable results.

No project is too big; we conduct tens of thousands of surveys each year: online, through our in-house panel Panelbase; CATI via our office in Hexham; and face-to-face with our strong team of experienced, MRS trained (and tablet-enabled) interviewers.

A trusted partner

We have the know-how and technical capabilities to carry out fieldwork at major events, including the ultimate spectator experience – the London 2012 Olympic Games. As fieldwork suppliers to the official Olympic research providers (Nielsen) we used the latest tablet technology to capture spectator opinions and provide real-time data at London 2012. Our data enabled LOCOG to react almost immediately to feedback and ultimately improve the overall spectator experience.

Our expertise includes:

  • Cultural events
  • Tourist attractions
  • Sports tournaments
  • Conferences

Read about our work with Woodhorn, where we conducted research on their winter wonderland event.


DRG offer a flexible and bespoke approach to reporting, working closely with our clients to ensure the outputs of the research will be valuable and useful. We understand that each client’s needs are different, so we work closely with you to deliver data and reporting outputs that works for you.

Our quantitative reports visualise results in a user-friendly fashion alongside storytelling commentary. Reports may begin with a key take-outs summary, handy for those wanting to know the key points without having to read a full, detailed report. We then take you through the results from the survey, highlighting any significant findings, and include actionable recommendations to help you develop your offer – this can feed into your marketing and communications strategy.



“DRG worked closely with our team to identify a range of methods and opportunities for conducting visitor research across our very varied winter programme of activities. Their feedback report was insightful and informative, and their presentation of findings clear and professional.”
Jo Raw, Assistant Director, Woodhorn Charitable Trust

Want to know more? Submit an enquiry using the form or call us on 01434 611160 and a member of the team will be in touch.

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“We commissioned Dipsticks Research to carry out campaign effectiveness research for our OOH banking services campaign. Their research has enabled us to effectively measure the performance of the OOH format independently from the overall campaign and I have really appreciated the clarity of the report they have produced. I felt like a premium client thanks to the high-standard of their client servicing and the attention given by the team. I would be happy to continue working with Dipsticks Research in the future.”

Nick Mawditt

Managing Partner | Talon Outdoor