Research services: Content Testing

Our cost-effective research solutions deliver insight into audience reactions to content.

We can offer regular tracking to ad hoc dips that focus on a particular demographic audience, viewers or non-viewers of a given programme. Our well-profiled in-house panel allows us to easily find viewers of specific programmes, enabling us to deliver quality insights at short notice.

We also offer the opportunity to test new programmes where the pressure to find new hits is only increasing. We will show them to our panellists only after they sign a non-disclosure agreement and let them comment, thereby sourcing incredibly rich data allowing for better decisions to be made.

Want to know more? Submit an enquiry using the form or call us on 01434 611160 and a member of the team will be in touch.

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“We worked with Dipsticks Research in early 2017 as we needed to initiate a brand tracker research project. I found Judith and her team a pleasure to work with. They were efficient and professional, and provided a cost-effective solution. Dipsticks Research quickly understood our business needs and how to get the research data we were seeking. The resulting output was very detailed and has been of real value to our business and the market insights they have sourced are now being used to support our decision making in a number of areas. We are keen to use Dipsticks again and hope to run the brand tracker with them on an annual basis.”

Head of Brand Marketing | Antler