Research services: Content Testing

Our cost-effective research solutions deliver insight into audience reactions to content.

We can offer regular tracking to ad hoc dips that focus on a particular demographic audience, viewers or non-viewers of a given programme. Our well-profiled in-house panel, Panelbase, allows us to easily find viewers of specific programmes, enabling us to deliver quality insights at short notice.

We also offer the opportunity to test new programmes where the pressure to find new hits is only increasing. We will show them to our panellists only after they sign a non-disclosure agreement and let them comment, thereby sourcing incredibly rich data allowing for better decisions to be made.

Want to know more? Submit an enquiry using the form or call us on 01434 611160 and a member of the team will be in touch.

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“The research enabled us to clarify our product launch in terms of product name and brand design elements, and gave us several important consumer insights in terms of the consumer’s attitude to our new product proposition, which our sales team have been able to use to support the selling process. They were timely and professional in their execution of the research and John brought his market knowledge to the debrief to help us use the research insights to guide key business decisions.”

Product Marketing Manager | Traidcraft Ltd.