Research services: Content Testing

Our cost-effective research solutions deliver insight into audience reactions to content.

We can offer regular tracking to ad hoc dips that focus on a particular demographic audience, viewers or non-viewers of a given programme. Our well-profiled in-house panel, Panelbase, allows us to easily find viewers of specific programmes, enabling us to deliver quality insights at short notice.

We also offer the opportunity to test new programmes where the pressure to find new hits is only increasing. We will show them to our panellists only after they sign a non-disclosure agreement and let them comment, thereby sourcing incredibly rich data allowing for better decisions to be made.

Want to know more? Submit an enquiry using the form or call us on 01434 611160 and a member of the team will be in touch.

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“They had a very strong understanding of our objectives and designed a considered – and good value – approach to delivering the research. The team were flexible and patient throughout, smoothly managing changes to our requirements and timetable. The resulting report was fundamental in steering the direction of the creative approach for our campaign. We enjoyed working with the team.”

Gemma Rosenblatt

Research Specialist | ASA