Research services: Content Testing

Our cost-effective research solutions deliver insight into audience reactions to content.

We can offer regular tracking to ad hoc dips that focus on a particular demographic audience, viewers or non-viewers of a given programme. Our well-profiled in-house panel, Panelbase, allows us to easily find viewers of specific programmes, enabling us to deliver quality insights at short notice.

We also offer the opportunity to test new programmes where the pressure to find new hits is only increasing. We will show them to our panellists only after they sign a non-disclosure agreement and let them comment, thereby sourcing incredibly rich data allowing for better decisions to be made.

Want to know more? Submit an enquiry using the form or call us on 01434 611160 and a member of the team will be in touch.

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“I’ve used Dipsticks on numerous occasions over the years and they’ve always delivered. They provide smart solutions, the team is easy to deal with, they manage projects effectively, and most importantly they deliver results. Highly recommended.”

Paul Sambrook

Global Marketing Director | Rapport