Research services: Content Testing

Our cost-effective research solutions deliver insight into audience reactions to content.

We can offer regular tracking to ad hoc dips that focus on a particular demographic audience, viewers or non-viewers of a given programme. Our well-profiled in-house panel, Panelbase, allows us to easily find viewers of specific programmes, enabling us to deliver quality insights at short notice.

We also offer the opportunity to test new programmes where the pressure to find new hits is only increasing. We will show them to our panellists only after they sign a non-disclosure agreement and let them comment, thereby sourcing incredibly rich data allowing for better decisions to be made.

Want to know more? Submit an enquiry using the form or call us on 01434 611160 and a member of the team will be in touch.

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“We’ve worked with Dipsticks on projects spanning brand tracking, campaign effectiveness and consumer behaviour. We’ve always found the team at Dipsticks incredibly adept and agile when met with challenging briefs. The team are incredibly helpful with great client servicing such as offering us advice on how to get the most out of our projects, and they consistently deliver high attention to detail. They are also able to supply fast and reliable results when we are working to particularly tight timeframes.”

Research Account Manager | Blue 449