TV

We regularly work with leading UK broadcasters including the BBC, Channel 4, Channel 5, Sky and ITV. We conduct a broad range of qualitative and quantitative research projects including trackers, marketing research and programme development and strategy projects. As part of our ethos we look to champion the latest technology and research methods whilst also supporting our clients’ every research need.

Take a look at some of our work:

Sky Sports Tracker – segmentation to find natural groupings and better understand their audience

Channel 5 product placement – research using eye tracking and neuroscience

BBC share of mind – investigating the effect of dual screening on TV viewing behaviour

Thinkbox – was TV was still important to 8-21 year olds? Ethnography, friendship pairs, online surveys

MTV festivals – a multi-country campaign awareness study

Channel 4 personal diaries – research with teenagers; were they using personal diaries in the age of social media

Delivered by our specialist division:

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“We have used Panelbase for many years and find their panel to be very well maintained, resulting in higher quality responses. The team are great to work with and always easy to contact. They always take great care with each and every project, resulting in high quality data.”

Nicky Taylor

Research Director | Taylor McKenzie