TV

We regularly work with leading UK broadcasters including the BBC, Channel 4, Channel 5, Sky and ITV. We conduct a broad range of qualitative and quantitative research projects including trackers, marketing research and programme development and strategy projects. As part of our ethos we look to champion the latest technology and research methods whilst also supporting our clients’ every research need.

Take a look at some of our work:

Sky Sports Tracker – segmentation to find natural groupings and better understand their audience

Channel 5 product placement – research using eye tracking and neuroscience

BBC share of mind – investigating the effect of dual screening on TV viewing behaviour

Thinkbox – was TV was still important to 8-21 year olds? Ethnography, friendship pairs, online surveys

MTV festivals – a multi-country campaign awareness study

Channel 4 personal diaries – research with teenagers; were they using personal diaries in the age of social media

Delivered by our specialist division:

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“We approached them to help us carry out research targeting shoppers, one wave of which was conducted during the run up to Christmas when pinning shoppers down was more challenging than usual as they were understandably pre-occupied. They did a great job, taking this challenge in their stride and delivering our results on time.”

Research Manager | Carat