TV

We regularly work with leading UK broadcasters including the BBC, Channel 4, Channel 5, Sky and ITV. We conduct a broad range of qualitative and quantitative research projects including trackers, marketing research and programme development and strategy projects. As part of our ethos we look to champion the latest technology and research methods whilst also supporting our clients’ every research need.

Take a look at some of our work:

Sky Sports Tracker – segmentation to find natural groupings and better understand their audience

Channel 5 product placement – research using eye tracking and neuroscience

BBC share of mind – investigating the effect of dual screening on TV viewing behaviour

Thinkbox – was TV was still important to 8-21 year olds? Ethnography, friendship pairs, online surveys

MTV festivals – a multi-country campaign awareness study

Channel 4 personal diaries – research with teenagers; were they using personal diaries in the age of social media

If you have a broadcast research project in mind, please get in touch with our specialist TV researcher Chris Lowther.

Delivered by our specialist division:

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“They had a very strong understanding of our objectives and designed a considered – and good value – approach to delivering the research. The team were flexible and patient throughout, smoothly managing changes to our requirements and timetable. The resulting report was fundamental in steering the direction of the creative approach for our campaign. We enjoyed working with the team.”

Gemma Rosenblatt

Research Specialist | ASA