TV

We regularly work with leading UK broadcasters including the BBC, Channel 4, Channel 5, Sky and ITV. We conduct a broad range of qualitative and quantitative research projects including trackers, marketing research and programme development and strategy projects. As part of our ethos we look to champion the latest technology and research methods whilst also supporting our clients’ every research need.

Take a look at some of our work:

Sky Sports Tracker – segmentation to find natural groupings and better understand their audience

Channel 5 product placement – research using eye tracking and neuroscience

BBC share of mind – investigating the effect of dual screening on TV viewing behaviour

Thinkbox – was TV was still important to 8-21 year olds? Ethnography, friendship pairs, online surveys

MTV festivals – a multi-country campaign awareness study

Channel 4 personal diaries – research with teenagers; were they using personal diaries in the age of social media

Delivered by our specialist division:

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“Year on year we’ve been working with Panelbase more frequently and their customer service is always excellent. We work with them on some of our largest UK projects, including kids and youth surveys, and results are always delivered in a timely fashion.”

Domenico Impedovo

Research Director | Kantar Media