We have nearly 20 years of experience within the radio industry and no one else comes close to our experience of advertising campaign measurement, audience tracking and music testing.
We’ve conducted over 1,000 radio research projects over the last 10 years for some of the largest UK and international radio organisations.
We’ve also evaluated in excess of 800 radio spot and sponsorship campaigns and conducted over 500,000 interviews. All stages of a project can be undertaken in-house and our online panel, Panelbase has over 270,000 registered adult members and has over 800 profiling fields including radio listeners.
Delivered by our specialist division:
Explore What We Do
- Services
- Methods
- Sectors
- Brand Identity Development
- Content Testing
- Customer Satisfaction
- Brand Tracking
- Ad & Campaign Effectiveness
- Concept & Creative Testing
- New Product Development
- Shopping Behaviour
- Usage And Attitude (U&A)
- Audience & Market Segmentation
- Street Interviews
- Recruitment For Market Research
- Scripting & Hosting
- Survey Overlay Tool
- Website & App Evaluation
- In-Depth Ethnographic Research
- Neuroscience
- Facial Coding
- Online Communities
- Online Sample
- Accompanied Shopping
- Benchmarking
- Video Annotation
- Online Qualitative Research
- Telephone Interviews (CATI)
- Postal Interviews
- Statistical Analysis
- Eye Tracking
- Vox Pops
- Hall Tests
- iHUT
- Engagement Meter & Analyser
- Hotspots
- Quick Poll Tool
“We’ve been working with DRG to prove the effectiveness of our media offering for years and we feel that it has been a cost-effective and successful partnership from the beginning. DRG are also always happy to accommodate clients when we have F2F debriefs in London and I would recommend their service to other companies who are looking to prove value from their products or services.”
Research Manager | Exterion Media