Radio

We have nearly 20 years of experience within the radio industry and no one else comes close to our experience of advertising campaign measurement, audience tracking and music testing.

We’ve conducted over 1,000 radio research projects over the last 10 years for some of the largest UK and international radio organisations.

We’ve also evaluated in excess of 800 radio spot and sponsorship campaigns and conducted over 500,000 interviews. All stages of a project can be undertaken in-house and our online panel, Panelbase has over 270,000 registered adult members and has over 800 profiling fields including radio listeners.

Delivered by our specialist division:

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“We’ve worked with Dipsticks on projects spanning brand tracking, campaign effectiveness and consumer behaviour. We’ve always found the team at Dipsticks incredibly adept and agile when met with challenging briefs. The team are incredibly helpful with great client servicing such as offering us advice on how to get the most out of our projects, and they consistently deliver high attention to detail. They are also able to supply fast and reliable results when we are working to particularly tight timeframes.”

Research Account Manager | Blue 449