We have nearly 20 years of experience within the radio industry and no one else comes close to our experience of advertising campaign measurement, audience tracking and music testing.
We’ve conducted over 1,000 radio research projects over the last 10 years for some of the largest UK and international radio organisations.
We’ve also evaluated in excess of 800 radio spot and sponsorship campaigns and conducted over 500,000 interviews. All stages of a project can be undertaken in-house and our online panel, Panelbase has over 270,000 registered adult members and has over 800 profiling fields including radio listeners.
Delivered by our specialist division:
Explore What We Do
- Services
- Methods
- Sectors
- Brand Identity Development
- Audience & Market Segmentation
- Usage And Attitude (U&A)
- Shopping Behaviour
- New Product Development
- Concept & Creative Testing
- Ad & Campaign Effectiveness
- Brand Tracking
- Customer Satisfaction
- Content Testing
- Quick Poll Tool
- Accompanied Shopping
- Online Sample
- Online Communities
- Facial Coding
- Neuroscience
- In-Depth Ethnographic Research
- Website & App Evaluation
- Survey Overlay Tool
- Scripting & Hosting
- Recruitment For Market Research
- Benchmarking
- Street Interviews
- Video Annotation
- Hotspots
- Engagement Meter & Analyser
- iHUT
- Hall Tests
- Vox Pops
- Eye Tracking
- Statistical Analysis
- Postal Interviews
- Telephone Interviews (CATI)
- Online Qualitative Research
“We asked Dipsticks to assess awareness and perceptions of our summer campaign – we wanted to find out if our print and outdoor ads were encouraging people to take a holiday in western France. The results were reported promptly and the output was professional; it’s really helping to shape our future advertising. And so, of course, we thoroughly recommend Dipsticks.”
Head of Communications – UK & Ireland, ATOUT FRANC | France Tourism Development Agency