Radio

We have nearly 20 years of experience within the radio industry and no one else comes close to our experience of advertising campaign measurement, audience tracking and music testing.

We’ve conducted over 1,000 radio research projects over the last 10 years for some of the largest UK and international radio organisations.

We’ve also evaluated in excess of 800 radio spot and sponsorship campaigns and conducted over 500,000 interviews. All stages of a project can be undertaken in-house and our online panel, Panelbase has over 270,000 registered adult members and has over 800 profiling fields including radio listeners.

Delivered by our specialist division:

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“They had a very strong understanding of our objectives and designed a considered – and good value – approach to delivering the research. The team were flexible and patient throughout, smoothly managing changes to our requirements and timetable. The resulting report was fundamental in steering the direction of the creative approach for our campaign. We enjoyed working with the team.”

Gemma Rosenblatt

Research Specialist | ASA