Our public and third sector team have a long history of working with the health sector, central and local government, the arts and cultural sector, educational organisations and some of the UKs biggest charities, to support them as their challenges have evolved over the last two decades and continue to evolve.
Whether it’s understanding attitudes and behaviours, tracking brand perceptions, accurately framing supporters and donors or helping to launch new targeted services and products, we use our resource carefully to offer creative research solutions that are responsive to budget constraints.
From engaging the general public to speaking to hard to reach or ‘unseen’ groups, we use our experience and expertise to put them at the heart of your research.
Case studies: Thirteen Group, Woodland trust, RHS, Womankind, CALM, Sunderland City Council
Explore What We Do
- Services
- Methods
- Sectors
- Brand Identity Development
- Audience & Market Segmentation
- Usage And Attitude (U&A)
- Shopping Behaviour
- New Product Development
- Concept & Creative Testing
- Ad & Campaign Effectiveness
- Customer Satisfaction
- Content Testing
- Quick Poll Tool
- Accompanied Shopping
- Online Sample
- Online Communities
- Facial Coding
- Neuroscience
- In-Depth Ethnographic Research
- Website & App Evaluation
- Survey Overlay Tool
- Scripting & Hosting
- Recruitment For Market Research
- Benchmarking
- Street Interviews
- Video Annotation
- Hotspots
- Engagement Meter & Analyser
- iHUT
- Hall Tests
- Vox Pops
- Eye Tracking
- Statistical Analysis
- Postal Interviews
- Telephone Interviews (CATI)
- Online Qualitative Research
“I would particularly like to thank Public Knowledge for the work they did for us. They interpreted the brief beautifully which enabled us to get such valuable results back. They were always on time and very collaborative when it came to making amends to questionnaires. They presented the information back to us in a friendly and easy to understand way; Sophie had been involved in actually doing the research so was able to add additional value on the feedback sessions which was great to have. I would happily recommend Public Knowledge to anyone looking for market research.”
Project Manager | Woodland Trust