We have experience across a wide range of media research projects which includes proving the effectiveness of advertising, as well as understanding audiences and their behaviours. We’ve worked with a variety of clients across this sector including Trinity Mirror, Mail Online, The Sunday Times, News UK, Hello!, and Bauer Media. Our work has helped to shape the features and editorial content of some of the UK’s most influential publications now and in the future.
Delivered by our specialist division:
Explore What We Do
- Services
- Methods
- Sectors
- Brand Identity Development
- Audience & Market Segmentation
- Usage And Attitude (U&A)
- Shopping Behaviour
- New Product Development
- Concept & Creative Testing
- Ad & Campaign Effectiveness
- Brand Tracking
- Customer Satisfaction
- Content Testing
- Quick Poll Tool
- Accompanied Shopping
- Online Sample
- Online Communities
- Facial Coding
- Neuroscience
- In-Depth Ethnographic Research
- Website & App Evaluation
- Survey Overlay Tool
- Scripting & Hosting
- Recruitment For Market Research
- Benchmarking
- Street Interviews
- Video Annotation
- Hotspots
- Engagement Meter & Analyser
- iHUT
- Hall Tests
- Vox Pops
- Eye Tracking
- Statistical Analysis
- Postal Interviews
- Telephone Interviews (CATI)
- Online Qualitative Research
“I would particularly like to thank Public Knowledge for the work they did for us. They interpreted the brief beautifully which enabled us to get such valuable results back. They were always on time and very collaborative when it came to making amends to questionnaires. They presented the information back to us in a friendly and easy to understand way; Sophie had been involved in actually doing the research so was able to add additional value on the feedback sessions which was great to have. I would happily recommend Public Knowledge to anyone looking for market research.”
Project Manager | Woodland Trust