We have experience across a wide range of media research projects which includes proving the effectiveness of advertising, as well as understanding audiences and their behaviours. We’ve worked with a variety of clients across this sector including Trinity Mirror, Mail Online, The Sunday Times, News UK, Hello!, and Bauer Media. Our work has helped to shape the features and editorial content of some of the UK’s most influential publications now and in the future.
Delivered by our specialist division:
Explore What We Do
- Services
- Methods
- Sectors
- Brand Identity Development
- Audience & Market Segmentation
- Usage And Attitude (U&A)
- Shopping Behaviour
- New Product Development
- Concept & Creative Testing
- Ad & Campaign Effectiveness
- Customer Satisfaction
- Content Testing
- Quick Poll Tool
- Accompanied Shopping
- Online Sample
- Online Communities
- Facial Coding
- Neuroscience
- In-Depth Ethnographic Research
- Website & App Evaluation
- Survey Overlay Tool
- Scripting & Hosting
- Recruitment For Market Research
- Benchmarking
- Street Interviews
- Video Annotation
- Hotspots
- Engagement Meter & Analyser
- iHUT
- Hall Tests
- Vox Pops
- Eye Tracking
- Statistical Analysis
- Postal Interviews
- Telephone Interviews (CATI)
- Online Qualitative Research
“We’ve worked with DRG (Dipsticks Research) on numerous OOH campaign effectiveness projects and have always found the team to be very responsive and flexible. We’ve used their in-house panel, Panelbase, to conduct online pre and post campaign research and they always demonstrate a strong understanding of our research objectives. They manage projects effectively and are able to supply fast results when we’re working to tight deadlines.”
Insight Manager | Posterscope