Media has transformed over the past 20 years, and we’ve been there to see every evolution and revolution, working as a partner to some of the UK’s biggest broadcasters and media owners along the way. From personalisation and fake news to innovating for future generations and fragmented audiences, we get to know industry challenges to work alongside our clients to track, measure, create and inform both content and advertising.
We help our clients to see content through the eyes of viewers, cultivate campaigns and understand effectiveness, working across TV, radio, OOH and press.
Case studies: Radiocentre, Finecast, C4 SVOD, SKY sports tracker, Bauer, Rapport
Explore What We Do
- Services
- Methods
- Sectors
- Brand Identity Development
- Audience & Market Segmentation
- Usage And Attitude (U&A)
- Shopping Behaviour
- New Product Development
- Concept & Creative Testing
- Ad & Campaign Effectiveness
- Customer Satisfaction
- Content Testing
- Quick Poll Tool
- Accompanied Shopping
- Online Sample
- Online Communities
- Facial Coding
- Neuroscience
- In-Depth Ethnographic Research
- Website & App Evaluation
- Survey Overlay Tool
- Scripting & Hosting
- Recruitment For Market Research
- Benchmarking
- Video Annotation
- Hotspots
- Engagement Meter & Analyser
- iHUT
- Hall Tests
- Vox Pops
- Eye Tracking
- Statistical Analysis
- Postal Interviews
- Telephone Interviews (CATI)
- Online Qualitative Research
“When researching product placement for Big Brother they used some new more innovative methodologies including eye tracking and neuroscience which enabled us to gain a detailed insight into the effectiveness of the campaign. Their understanding of TV research and the team’s enthusiasm and professionalism are invaluable and I have no hesitation in recommending their services to others.”
Head of Planning & Insight | Channel 5