We have extensive experience of working with brands across a variety of research projects including brand tracking, ad and campaign effectiveness, segmentation, product testing and new product development. We take a bespoke approach to each project and ensure our research is designed to best fit the individual client’s objectives and audience. Our brand experience includes work with Brittany Ferries, Primula, Clas Ohlson, Antler, and Church & Dwight.
Delivered by our specialist division:
Explore What We Do
- Services
- Methods
- Sectors
- Brand Identity Development
- Audience & Market Segmentation
- Usage And Attitude (U&A)
- Shopping Behaviour
- New Product Development
- Concept & Creative Testing
- Ad & Campaign Effectiveness
- Brand Tracking
- Customer Satisfaction
- Content Testing
- Quick Poll Tool
- Accompanied Shopping
- Online Sample
- Online Communities
- Facial Coding
- Neuroscience
- In-Depth Ethnographic Research
- Website & App Evaluation
- Survey Overlay Tool
- Scripting & Hosting
- Recruitment For Market Research
- Benchmarking
- Street Interviews
- Video Annotation
- Hotspots
- Engagement Meter & Analyser
- iHUT
- Hall Tests
- Vox Pops
- Eye Tracking
- Statistical Analysis
- Postal Interviews
- Telephone Interviews (CATI)
- Online Qualitative Research
“Public Knowledge are currently working with us on evaluating our Active Cyber Security Learning in a Vocation HE Setting project. Despite the complex subject matter Sophie and Angela were able to understand our needs and developed a first class and independent evaluation of the project. They have been extremely helpful, professional, flexible, and reliable throughout the process. We would not hesitate to recommend them and look forward to working with them on future projects.”
HE Research & Projects Co-ordinator | Newcastle College