We have extensive experience of working with brands across a variety of research projects including brand tracking, ad and campaign effectiveness, segmentation, product testing and new product development. We take a bespoke approach to each project and ensure our research is designed to best fit the individual client’s objectives and audience. Our brand experience includes work with Brittany Ferries, Primula, Clas Ohlson, Antler, and Church & Dwight.
Delivered by our specialist division:
Explore What We Do
- Services
- Methods
- Sectors
- Brand Identity Development
- Audience & Market Segmentation
- Usage And Attitude (U&A)
- Shopping Behaviour
- New Product Development
- Concept & Creative Testing
- Ad & Campaign Effectiveness
- Customer Satisfaction
- Content Testing
- Quick Poll Tool
- Accompanied Shopping
- Online Sample
- Online Communities
- Facial Coding
- Neuroscience
- In-Depth Ethnographic Research
- Website & App Evaluation
- Survey Overlay Tool
- Scripting & Hosting
- Recruitment For Market Research
- Benchmarking
- Street Interviews
- Video Annotation
- Hotspots
- Engagement Meter & Analyser
- iHUT
- Hall Tests
- Vox Pops
- Eye Tracking
- Statistical Analysis
- Postal Interviews
- Telephone Interviews (CATI)
- Online Qualitative Research
“Public Knowledge delivered a professional, friendly and responsive service throughout the duration of the project. From the initial recommendations of research methodology to fit my client’s budget, to providing feedback on questions and presenting findings, they were a pleasure to work with. My tight deadlines were met without any problems and reports provided were easy to understand and provided a great insight from which to make decisions. I’ll definitely work with Public Knowledge on future research projects.”
Director | DTW