In a landscape where the role of brands is evolving, we use a blend of insight, sector knowledge and analytics to inform decision making, spark ideas and allow our clients to walk in the shoes of consumers.
Whether it’s putting creatives to the test, sizing and segmenting the market, tracking the impact of brand and campaigns or innovating a new product or service, our 20 years of experience and a dedicated brand and communications team means we not only deliver data and research but can help you put it to good use.
Case studies: Slimming World, Canadian Affair, Suzuki
Explore What We Do
- Services
- Methods
- Sectors
- Brand Identity Development
- Audience & Market Segmentation
- Usage And Attitude (U&A)
- Shopping Behaviour
- New Product Development
- Concept & Creative Testing
- Ad & Campaign Effectiveness
- Customer Satisfaction
- Content Testing
- Quick Poll Tool
- Accompanied Shopping
- Online Sample
- Online Communities
- Facial Coding
- Neuroscience
- In-Depth Ethnographic Research
- Website & App Evaluation
- Survey Overlay Tool
- Scripting & Hosting
- Recruitment For Market Research
- Benchmarking
- Street Interviews
- Video Annotation
- Hotspots
- Engagement Meter & Analyser
- iHUT
- Hall Tests
- Vox Pops
- Eye Tracking
- Statistical Analysis
- Postal Interviews
- Telephone Interviews (CATI)
- Online Qualitative Research
“Public Knowledge were commissioned to carry out our cancer awareness survey with front line health and social care staff. They managed to achieve a useful number of responses within a very tight time scale and despite some significant contact issues arising. They were at all times flexible, professional and easy to contact and willing to change plans at short notice.”
Consultant in Public Health | NHS County Durham