In a landscape where the role of brands is evolving, we use a blend of insight, sector knowledge and analytics to inform decision making, spark ideas and allow our clients to walk in the shoes of consumers.
Whether it’s putting creatives to the test, sizing and segmenting the market, tracking the impact of brand and campaigns or innovating a new product or service, our 20 years of experience and a dedicated brand and communications team means we not only deliver data and research but can help you put it to good use.
Case studies: Slimming World, Canadian Affair, Suzuki
Explore What We Do
- Services
- Methods
- Sectors
- Brand Identity Development
- Audience & Market Segmentation
- Usage And Attitude (U&A)
- Shopping Behaviour
- New Product Development
- Concept & Creative Testing
- Ad & Campaign Effectiveness
- Customer Satisfaction
- Content Testing
- Quick Poll Tool
- Accompanied Shopping
- Online Sample
- Online Communities
- Facial Coding
- Neuroscience
- In-Depth Ethnographic Research
- Website & App Evaluation
- Survey Overlay Tool
- Scripting & Hosting
- Recruitment For Market Research
- Benchmarking
- Video Annotation
- Hotspots
- Engagement Meter & Analyser
- iHUT
- Hall Tests
- Vox Pops
- Eye Tracking
- Statistical Analysis
- Postal Interviews
- Telephone Interviews (CATI)
- Online Qualitative Research
“NHS Tees commissioned Public Knowledge to carry out the Cancer Awareness Measure’s across Tees. From start to finish, Public Knowledge have been a pleasure to work with. They are always extremely professional and pleasant at all times. All work carried out and submitted has been to the highest possible standard, which is testament to the consistent hard work of the Public Knowledge team. In an ever changing environment, Public Knowledge responds to the needs of the client, exceptionally well. We hope to work with them again in the future.”
Project Manager | NHS Tees