Research methods: Website & App Evaluation

Our website/app evaluation service can assess elements such as usability and levels of interaction and engagement.

Online qualitative narrated sessions enable you to see and hear exactly how people use a website or app. Through user’s real-time interactions we can give precise and detailed feedback on which aspects are most and least effective. Users explore the website or app and perform a variety of tasks (either specific or open-ended and exploratory).

They then narrate their thought process as they complete the tasks. The user’s session is recorded at the same time as their commentary so the two can be played back in sync. We can then provide a real-time view of how users interact with the website or app, when they choose to click/tap and how easy they find it to navigate etc. This type of testing allows you to hear first-hand the pleasant surprises (or constant frustrations) that a website or app presents.

Research techniques include:

  • Guided browsing
  • Pop-up surveys
  • Focus groups (gain feedback from users and non-users of a website)

Want to know more? Submit an enquiry using the form or call us on 01434 611160 and a member of the team will be in touch.

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“We worked with Dipsticks Research in early 2017 as we needed to initiate a brand tracker research project. I found Judith and her team a pleasure to work with. They were efficient and professional, and provided a cost-effective solution. Dipsticks Research quickly understood our business needs and how to get the research data we were seeking. The resulting output was very detailed and has been of real value to our business and the market insights they have sourced are now being used to support our decision making in a number of areas. We are keen to use Dipsticks again and hope to run the brand tracker with them on an annual basis.”

Head of Brand Marketing | Antler