Online qualitative narrated sessions enable you to see and hear exactly how people use a website or app. Through user’s real-time interactions we can give precise and detailed feedback on which aspects are most and least effective. Users explore the website or app and perform a variety of tasks (either specific or open-ended and exploratory).
They then narrate their thought process as they complete the tasks. The user’s session is recorded at the same time as their commentary so the two can be played back in sync. We can then provide a real-time view of how users interact with the website or app, when they choose to click/tap and how easy they find it to navigate etc. This type of testing allows you to hear first-hand the pleasant surprises (or constant frustrations) that a website or app presents.
Research techniques include:
- Guided browsing
- Pop-up surveys
- Focus groups (gain feedback from users and non-users of a website)
Want to know more? Submit an enquiry using the form or call us on 01434 611160 and a member of the team will be in touch.
Explore What We Do
- Services
- Methods
- Sectors
- Brand Identity Development
- Audience & Market Segmentation
- Usage And Attitude (U&A)
- Shopping Behaviour
- New Product Development
- Concept & Creative Testing
- Ad & Campaign Effectiveness
- Customer Satisfaction
- Content Testing
- Quick Poll Tool
- Accompanied Shopping
- Online Sample
- Online Communities
- Facial Coding
- Neuroscience
- In-Depth Ethnographic Research
- Website & App Evaluation
- Survey Overlay Tool
- Scripting & Hosting
- Recruitment For Market Research
- Benchmarking
- Street Interviews
- Video Annotation
- Hotspots
- Engagement Meter & Analyser
- iHUT
- Hall Tests
- Vox Pops
- Eye Tracking
- Statistical Analysis
- Postal Interviews
- Telephone Interviews (CATI)
- Online Qualitative Research
“We’re always looking for a unique angle to give client stories that extra edge and Public Knowledge have always been excellent at helping us to find that something different. The team at Public Knowledge work with us to suggest new questions, formats for surveys and interesting hooks to help us achieve a good result. They’re friendly, knowledgeable and we can really rely on them to turn around a project within a tight timeframe – we’d not hesitate to recommend them to anyone.”
The Team | Gardiner Richardson
