Research methods: Website & App Evaluation

Our website/app evaluation service can assess elements such as usability and levels of interaction and engagement.

Online qualitative narrated sessions enable you to see and hear exactly how people use a website or app. Through user’s real-time interactions we can give precise and detailed feedback on which aspects are most and least effective. Users explore the website or app and perform a variety of tasks (either specific or open-ended and exploratory).

They then narrate their thought process as they complete the tasks. The user’s session is recorded at the same time as their commentary so the two can be played back in sync. We can then provide a real-time view of how users interact with the website or app, when they choose to click/tap and how easy they find it to navigate etc. This type of testing allows you to hear first-hand the pleasant surprises (or constant frustrations) that a website or app presents.

Research techniques include:

  • Guided browsing
  • Pop-up surveys
  • Focus groups (gain feedback from users and non-users of a website)

Want to know more? Submit an enquiry using the form or call us on 01434 611160 and a member of the team will be in touch.

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“We commissioned Dipsticks Research to carry out campaign effectiveness research for our OOH banking services campaign. Their research has enabled us to effectively measure the performance of the OOH format independently from the overall campaign and I have really appreciated the clarity of the report they have produced. I felt like a premium client thanks to the high-standard of their client servicing and the attention given by the team. I would be happy to continue working with Dipsticks Research in the future.”

Nick Mawditt

Managing Partner | Talon Outdoor