Research methods: Website & App Evaluation

Our website/app evaluation service can assess elements such as usability and levels of interaction and engagement.

Online qualitative narrated sessions enable you to see and hear exactly how people use a website or app. Through user’s real-time interactions we can give precise and detailed feedback on which aspects are most and least effective. Users explore the website or app and perform a variety of tasks (either specific or open-ended and exploratory).

They then narrate their thought process as they complete the tasks. The user’s session is recorded at the same time as their commentary so the two can be played back in sync. We can then provide a real-time view of how users interact with the website or app, when they choose to click/tap and how easy they find it to navigate etc. This type of testing allows you to hear first-hand the pleasant surprises (or constant frustrations) that a website or app presents.

Research techniques include:

  • Guided browsing
  • Pop-up surveys
  • Focus groups (gain feedback from users and non-users of a website)

Want to know more? Submit an enquiry using the form or call us on 01434 611160 and a member of the team will be in touch.

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“They had a very strong understanding of our objectives and designed a considered – and good value – approach to delivering the research. The team were flexible and patient throughout, smoothly managing changes to our requirements and timetable. The resulting report was fundamental in steering the direction of the creative approach for our campaign. We enjoyed working with the team.”

Gemma Rosenblatt

Research Specialist | ASA