Research methods: Video Annotation

Our video annotation tool enables viewers to comment on and discuss specific moments in video.

Comments are time-stamped therefore allowing viewers to create contextual conversations as they would on social media. Comment activity is displayed visually in graph form over a timeline so you can instantly see the points of interest. This tool is extremely useful for testing new video content.

Click the image below to view our video annotation tool.

Want to know more? Submit an enquiry using the form or call us on 01434 611160 and a member of the team will be in touch.

Enter your details to submit an enquiry.

“The research enabled us to clarify our product launch in terms of product name and brand design elements, and gave us several important consumer insights in terms of the consumer’s attitude to our new product proposition, which our sales team have been able to use to support the selling process. They were timely and professional in their execution of the research and John brought his market knowledge to the debrief to help us use the research insights to guide key business decisions.”

Product Marketing Manager | Traidcraft Ltd.