Research methods: Video Annotation

Our video annotation tool enables viewers to comment on and discuss specific moments in video.

Comments are time-stamped therefore allowing viewers to create contextual conversations as they would on social media. Comment activity is displayed visually in graph form over a timeline so you can instantly see the points of interest. This tool is extremely useful for testing new video content.

Click the image below to view our video annotation tool.

Want to know more? Submit an enquiry using the form or call us on 01434 611160 and a member of the team will be in touch.

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“They had a very strong understanding of our objectives and designed a considered – and good value – approach to delivering the research. The team were flexible and patient throughout, smoothly managing changes to our requirements and timetable. The resulting report was fundamental in steering the direction of the creative approach for our campaign. We enjoyed working with the team.”

Gemma Rosenblatt

Research Specialist | ASA