Research methods: Telephone Interviews (CATI)

We have our own in-house telephone unit using specialist computer-aided telephone interviewing (CATI) software.

It’s a cost-effective way of reaching respondents across geography and demography, especially as our 90 CATI staff are trained to MRS standards to obtain information as efficiently and politely as possible. Telephone interviews are great for short questionnaires where respondents don’t need any visual stimuli, but they’re also ideal for longer, in-depth interviews, when we can probe for insightful and useful feedback.

Want to know more? Submit an enquiry using the form or call us on 01434 611160 and a member of the team will be in touch.

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Sunday Times | Scottish Editor