Research methods: Postal Interviews

Postal surveys are a tried and tested way to reach large numbers of people at a relatively low cost.

When designing a postal questionnaire, we understand how important it is to get it right, right at the start. In order to pre-empt any difficulties the respondent may face, we imagine ourselves in their position, so we always create a questionnaire which is easy for the respondent to follow, but still provides the most accurate, considered responses. It’s the sort of basic requirement that takes years of experience, and we’re quite proud of our ability to get it right every time.

Want to know more? Submit an enquiry using the form or call us on 01434 611160 and a member of the team will be in touch.

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“The research enabled us to clarify our product launch in terms of product name and brand design elements, and gave us several important consumer insights in terms of the consumer’s attitude to our new product proposition, which our sales team have been able to use to support the selling process. They were timely and professional in their execution of the research and John brought his market knowledge to the debrief to help us use the research insights to guide key business decisions.”

Product Marketing Manager | Traidcraft Ltd.