Research methods: Neuroscience

Using neuroscience we can delve into the unconscious mind to reveal exactly what is being stored in our memories, and when we’re most engaged.

Our neuroscience partners use a unique brain imaging system that enables them to measure electrical brain activity in response to marketing communications.

Want to know more? Submit an enquiry using the form or call us on 01434 611160 and a member of the team will be in touch.

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“The research enabled us to clarify our product launch in terms of product name and brand design elements, and gave us several important consumer insights in terms of the consumer’s attitude to our new product proposition, which our sales team have been able to use to support the selling process. They were timely and professional in their execution of the research and John brought his market knowledge to the debrief to help us use the research insights to guide key business decisions.”

Product Marketing Manager | Traidcraft Ltd.