This tool can help examine the effectiveness of both adverts and editorial pieces within page-based media – from print to websites and posters. Delivered online, heat maps are cost-effective, quick to set-up and achieve a fast response.
Our heat map tool enables respondents to simply click on an image to indicate areas of interest or areas they consider eye-catching. Results can be analysed by sub groups of interest.
Click the image below to view our heat map tool.
Want to know more? Submit an enquiry using the form or call us on 01434 611160 and a member of the team will be in touch.
Explore What We Do
- Services
- Methods
- Sectors
- Brand Identity Development
- Audience & Market Segmentation
- Usage And Attitude (U&A)
- Shopping Behaviour
- New Product Development
- Concept & Creative Testing
- Ad & Campaign Effectiveness
- Brand Tracking
- Customer Satisfaction
- Content Testing
- Quick Poll Tool
- Accompanied Shopping
- Online Sample
- Online Communities
- Facial Coding
- Neuroscience
- In-Depth Ethnographic Research
- Website & App Evaluation
- Survey Overlay Tool
- Scripting & Hosting
- Recruitment For Market Research
- Benchmarking
- Street Interviews
- Video Annotation
- Hotspots
- Engagement Meter & Analyser
- iHUT
- Hall Tests
- Vox Pops
- Eye Tracking
- Statistical Analysis
- Postal Interviews
- Telephone Interviews (CATI)
- Online Qualitative Research
“They had a very strong understanding of our objectives and designed a considered – and good value – approach to delivering the research. The team were flexible and patient throughout, smoothly managing changes to our requirements and timetable. The resulting report was fundamental in steering the direction of the creative approach for our campaign. We enjoyed working with the team.”
Research Specialist | ASA
