This tool can help examine the effectiveness of both adverts and editorial pieces within page-based media – from print to websites and posters. Delivered online, heat maps are cost-effective, quick to set-up and achieve a fast response.
Our heat map tool enables respondents to simply click on an image to indicate areas of interest or areas they consider eye-catching. Results can be analysed by sub groups of interest.
Click the image below to view our heat map tool.
Want to know more? Submit an enquiry using the form or call us on 01434 611160 and a member of the team will be in touch.
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“When researching product placement for Big Brother they used some new more innovative methodologies including eye tracking and neuroscience which enabled us to gain a detailed insight into the effectiveness of the campaign. Their understanding of TV research and the team’s enthusiasm and professionalism are invaluable and I have no hesitation in recommending their services to others.”
Head of Planning & Insight | Channel 5