Research methods: Heat Maps

Our flexible heat maps tool can be used to examine the effectiveness of your content.

This tool can help examine the effectiveness of both adverts and editorial pieces within page-based media – from print to websites and posters. Delivered online, heat maps are cost-effective, quick to set-up and achieve a fast response.

Our heat map tool enables respondents to simply click on an image to indicate areas of interest or areas they consider eye-catching.  Results can be analysed by sub groups of interest.

Click the image below to view our heat map tool.

Want to know more? Submit an enquiry using the form or call us on 01434 611160 and a member of the team will be in touch.

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“We worked with Dipsticks Research in early 2017 as we needed to initiate a brand tracker research project. I found Judith and her team a pleasure to work with. They were efficient and professional, and provided a cost-effective solution. Dipsticks Research quickly understood our business needs and how to get the research data we were seeking. The resulting output was very detailed and has been of real value to our business and the market insights they have sourced are now being used to support our decision making in a number of areas. We are keen to use Dipsticks again and hope to run the brand tracker with them on an annual basis.”

Head of Brand Marketing | Antler