Research methods: Heat Maps

Our flexible heat maps tool can be used to examine the effectiveness of your content.

This tool can help examine the effectiveness of both adverts and editorial pieces within page-based media – from print to websites and posters. Delivered online, heat maps are cost-effective, quick to set-up and achieve a fast response.

Our heat map tool enables respondents to simply click on an image to indicate areas of interest or areas they consider eye-catching.  Results can be analysed by sub groups of interest.

Click the image below to view our heat map tool.

Want to know more? Submit an enquiry using the form or call us on 01434 611160 and a member of the team will be in touch.

Enter your details to submit an enquiry.

“I would particularly like to thank Public Knowledge for the work they did for us. They interpreted the brief beautifully which enabled us to get such valuable results back. They were always on time and very collaborative when it came to making amends to questionnaires. They presented the information back to us in a friendly and easy to understand way; Sophie had been involved in actually doing the research so was able to add additional value on the feedback sessions which was great to have. I would happily recommend Public Knowledge to anyone looking for market research.”

Ruth Marshall

Project Manager | Woodland Trust