Research methods: Heat Maps

Our flexible heat maps tool can be used to examine the effectiveness of your content.

This tool can help examine the effectiveness of both adverts and editorial pieces within page-based media – from print to websites and posters. Delivered online, heat maps are cost-effective, quick to set-up and achieve a fast response.

Our heat map tool enables respondents to simply click on an image to indicate areas of interest or areas they consider eye-catching.  Results can be analysed by sub groups of interest.

Want to know more? Submit an enquiry using the form or call us on 01434 611160 and a member of the team will be in touch.

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“An inspiring, and exciting set of results that has delivered unique revenue building ammo to attract future AFP clients into the Sky Media business and supports our new area of creative content delivery.”

Katie West

Branded Content Controller | Sky