Research methods: Hall Tests

Hall tests involve hiring a venue in a central location and inviting a large number of respondents to evaluate your products or services.

Participants are recruited from the street adjacent to the venue and nominal incentives are usually given in order to encourage their co-operation. Whilst they’re often used for quantitative data, qualitative information can also be obtained by using open-ended questioning. Either way, it’s a cost effective solution that allows respondents to try out your product or service in a controlled environment with relatively fast access to the data we gather.

Want to know more? Submit an enquiry using the form or call us on 01434 611160 and a member of the team will be in touch.

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“We’ve been working with DRG to prove the effectiveness of our media offering for years and we feel that it has been a cost-effective and successful partnership from the beginning. DRG are also always happy to accommodate clients when we have F2F debriefs in London and I would recommend their service to other companies who are looking to prove value from their products or services.”

Nicola Barrett

Research Manager | Exterion Media