Research methods: Hall Tests

Hall tests involve hiring a venue in a central location and inviting a large number of respondents to evaluate your products or services.

Participants are recruited from the street adjacent to the venue and nominal incentives are usually given in order to encourage their co-operation. Whilst they’re often used for quantitative data, qualitative information can also be obtained by using open-ended questioning. Either way, it’s a cost effective solution that allows respondents to try out your product or service in a controlled environment with relatively fast access to the data we gather.

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“We commissioned Dipsticks Research to carry out campaign effectiveness research for our OOH banking services campaign. Their research has enabled us to effectively measure the performance of the OOH format independently from the overall campaign and I have really appreciated the clarity of the report they have produced. I felt like a premium client thanks to the high-standard of their client servicing and the attention given by the team. I would be happy to continue working with Dipsticks Research in the future.”

Nick Mawditt

Managing Partner | Talon Outdoor