Participants are recruited from the street adjacent to the venue and nominal incentives are usually given in order to encourage their co-operation. Whilst they’re often used for quantitative data, qualitative information can also be obtained by using open-ended questioning. Either way, it’s a cost effective solution that allows respondents to try out your product or service in a controlled environment with relatively fast access to the data we gather.
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“Ivor did an excellent job managing the research on our brand tracker, and was very efficient and knowledgeable. Top Qualities: Great Results, On Time, High Integrity.”
Head of Content Strategy and Research | Sky