Participants are recruited from the street adjacent to the venue and nominal incentives are usually given in order to encourage their co-operation. Whilst they’re often used for quantitative data, qualitative information can also be obtained by using open-ended questioning. Either way, it’s a cost effective solution that allows respondents to try out your product or service in a controlled environment with relatively fast access to the data we gather.
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“radioGAUGE has allowed the Radiocentre to build deeper and more robust relationships with a wider range of advertisers built on the solid platform of effectiveness data for their brands.”
Planning Director | Radiocentre