Research methods: Hall Tests

Hall tests involve hiring a venue in a central location and inviting a large number of respondents to evaluate your products or services.

Participants are recruited from the street adjacent to the venue and nominal incentives are usually given in order to encourage their co-operation. Whilst they’re often used for quantitative data, qualitative information can also be obtained by using open-ended questioning. Either way, it’s a cost effective solution that allows respondents to try out your product or service in a controlled environment with relatively fast access to the data we gather.

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“Our insights team frequently use Panelbase for both full service and DIY research needs. They’ve built up a reputation for being able to deliver niche samples, at short notice, enabling us to achieve our very tight deadlines.”

Greg Absalom

Insight & Panel Manager | Trinity Mirror