Research methods: Hall Tests

Hall tests involve hiring a venue in a central location and inviting a large number of respondents to evaluate your products or services.

Participants are recruited from the street adjacent to the venue and nominal incentives are usually given in order to encourage their co-operation. Whilst they’re often used for quantitative data, qualitative information can also be obtained by using open-ended questioning. Either way, it’s a cost effective solution that allows respondents to try out your product or service in a controlled environment with relatively fast access to the data we gather.

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“We asked Dipsticks to assess awareness and perceptions of our summer campaign – we wanted to find out if our print and outdoor ads were encouraging people to take a holiday in western France. The results were reported promptly and the output was professional; it’s really helping to shape our future advertising. And so, of course, we thoroughly recommend Dipsticks.”

Hervé Le Feuvre

Head of Communications – UK & Ireland, ATOUT FRANC | France Tourism Development Agency