Participants are recruited from the street adjacent to the venue and nominal incentives are usually given in order to encourage their co-operation. Whilst they’re often used for quantitative data, qualitative information can also be obtained by using open-ended questioning. Either way, it’s a cost effective solution that allows respondents to try out your product or service in a controlled environment with relatively fast access to the data we gather.
Want to know more? Submit an enquiry using the form or call us on 01434 611160 and a member of the team will be in touch.
Explore What We Do
- Services
- Methods
- Sectors
- Brand Identity Development
- Content Testing
- Customer Satisfaction
- Brand Tracking
- Ad & Campaign Effectiveness
- Concept & Creative Testing
- New Product Development
- Shopping Behaviour
- Usage And Attitude (U&A)
- Audience & Market Segmentation
- Reporting Solutions
- Street Interviews
- Recruitment For Market Research
- Scripting & Hosting
- Survey Overlay Tool
- Website & App Evaluation
- Omnibus
- In-Depth Ethnographic Research
- Neuroscience
- Facial Coding
- Online Communities
- Online Sample
- Accompanied Shopping
- Benchmarking
- Video Annotation
- Focus Groups
- Online Qualitative Research
- Telephone Interviews (CATI)
- Postal Interviews
- Statistical Analysis
- Eye Tracking
- Vox Pops
- Hall Tests
- iHUT
- Engagement Meter & Analyser
- Hotspots
- Quick Poll Tool
“We asked Dipsticks to assess awareness and perceptions of our summer campaign – we wanted to find out if our print and outdoor ads were encouraging people to take a holiday in western France. The results were reported promptly and the output was professional; it’s really helping to shape our future advertising. And so, of course, we thoroughly recommend Dipsticks.”
Head of Communications – UK & Ireland, ATOUT FRANC | France Tourism Development Agency
