Participants are recruited from the street adjacent to the venue and nominal incentives are usually given in order to encourage their co-operation. Whilst they’re often used for quantitative data, qualitative information can also be obtained by using open-ended questioning. Either way, it’s a cost effective solution that allows respondents to try out your product or service in a controlled environment with relatively fast access to the data we gather.
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“We approached them to help us carry out research targeting shoppers, one wave of which was conducted during the run up to Christmas when pinning shoppers down was more challenging than usual as they were understandably pre-occupied. They did a great job, taking this challenge in their stride and delivering our results on time.”
Research Manager | Carat