Participants are recruited from the street adjacent to the venue and nominal incentives are usually given in order to encourage their co-operation. Whilst they’re often used for quantitative data, qualitative information can also be obtained by using open-ended questioning. Either way, it’s a cost effective solution that allows respondents to try out your product or service in a controlled environment with relatively fast access to the data we gather.
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“We’ve worked with Dipsticks Research for several years to conduct a number of ad testing and brand tracking research projects. They’re adaptable and easy to work with and always manage projects efficiently.”
Health & Beauty Group Brand Manager | Church & Dwight