Participants are recruited from the street adjacent to the venue and nominal incentives are usually given in order to encourage their co-operation. Whilst they’re often used for quantitative data, qualitative information can also be obtained by using open-ended questioning. Either way, it’s a cost effective solution that allows respondents to try out your product or service in a controlled environment with relatively fast access to the data we gather.
Want to know more? Submit an enquiry using the form or call us on 01434 611160 and a member of the team will be in touch.
Explore What We Do
- Services
- Methods
- Sectors
- Brand Identity Development
- Content Testing
- Customer Satisfaction
- Brand Tracking
- Ad & Campaign Effectiveness
- Concept & Creative Testing
- New Product Development
- Shopping Behaviour
- Usage And Attitude (U&A)
- Audience & Market Segmentation
- Street Interviews
- Recruitment For Market Research
- Scripting & Hosting
- Survey Overlay Tool
- Website & App Evaluation
- In-Depth Ethnographic Research
- Neuroscience
- Facial Coding
- Online Communities
- Online Sample
- Accompanied Shopping
- Benchmarking
- Video Annotation
- Online Qualitative Research
- Telephone Interviews (CATI)
- Postal Interviews
- Statistical Analysis
- Eye Tracking
- Vox Pops
- Hall Tests
- iHUT
- Engagement Meter & Analyser
- Hotspots
- Quick Poll Tool
“We worked with Dipsticks Research in early 2017 as we needed to initiate a brand tracker research project. I found Judith and her team a pleasure to work with. They were efficient and professional, and provided a cost-effective solution. Dipsticks Research quickly understood our business needs and how to get the research data we were seeking. The resulting output was very detailed and has been of real value to our business and the market insights they have sourced are now being used to support our decision making in a number of areas. We are keen to use Dipsticks again and hope to run the brand tracker with them on an annual basis.”
Head of Brand Marketing | Antler
