Participants are recruited from the street adjacent to the venue and nominal incentives are usually given in order to encourage their co-operation. Whilst they’re often used for quantitative data, qualitative information can also be obtained by using open-ended questioning. Either way, it’s a cost effective solution that allows respondents to try out your product or service in a controlled environment with relatively fast access to the data we gather.
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“An inspiring, and exciting set of results that has delivered unique revenue building ammo to attract future AFP clients into the Sky Media business and supports our new area of creative content delivery.”
Branded Content Controller | Sky