Research methods: Hall Tests

Hall tests involve hiring a venue in a central location and inviting a large number of respondents to evaluate your products or services.

Participants are recruited from the street adjacent to the venue and nominal incentives are usually given in order to encourage their co-operation. Whilst they’re often used for quantitative data, qualitative information can also be obtained by using open-ended questioning. Either way, it’s a cost effective solution that allows respondents to try out your product or service in a controlled environment with relatively fast access to the data we gather.

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“We’ve worked with Dipsticks on projects spanning brand tracking, campaign effectiveness and consumer behaviour. We’ve always found the team at Dipsticks incredibly adept and agile when met with challenging briefs. The team are incredibly helpful with great client servicing such as offering us advice on how to get the most out of our projects, and they consistently deliver high attention to detail. They are also able to supply fast and reliable results when we are working to particularly tight timeframes.”

Research Account Manager | Blue 449