Participants are recruited from the street adjacent to the venue and nominal incentives are usually given in order to encourage their co-operation. Whilst they’re often used for quantitative data, qualitative information can also be obtained by using open-ended questioning. Either way, it’s a cost effective solution that allows respondents to try out your product or service in a controlled environment with relatively fast access to the data we gather.
Want to know more? Submit an enquiry using the form or call us on 01434 611160 and a member of the team will be in touch.
Explore What We Do
- Services
- Methods
- Sectors
- Brand Identity Development
- Content Testing
- Customer Satisfaction
- Brand Tracking
- Ad & Campaign Effectiveness
- Concept & Creative Testing
- New Product Development
- Shopping Behaviour
- Usage And Attitude (U&A)
- Audience & Market Segmentation
- Street Interviews
- Recruitment For Market Research
- Scripting & Hosting
- Survey Overlay Tool
- Website & App Evaluation
- In-Depth Ethnographic Research
- Neuroscience
- Facial Coding
- Online Communities
- Online Sample
- Accompanied Shopping
- Benchmarking
- Video Annotation
- Online Qualitative Research
- Telephone Interviews (CATI)
- Postal Interviews
- Statistical Analysis
- Eye Tracking
- Vox Pops
- Hall Tests
- iHUT
- Engagement Meter & Analyser
- Hotspots
- Quick Poll Tool
“Public Knowledge are currently working with us on evaluating our Active Cyber Security Learning in a Vocation HE Setting project. Despite the complex subject matter Sophie and Angela were able to understand our needs and developed a first class and independent evaluation of the project. They have been extremely helpful, professional, flexible, and reliable throughout the process. We would not hesitate to recommend them and look forward to working with them on future projects.”
HE Research & Projects Co-ordinator | Newcastle College
