We are able to record a respondent’s face whilst they watch your content or take part in an engagement test. Captured video is then post-coded with a facial coding algorithm in order to produce 6 emotional scores (Happy, Surprised, Angry, Disgusted, Afraid and Sad). Facial coding can be used to plan content and help identify what will most effectively drive your intended outcome with your target audience.
It can also be used to guide creative decisions and help determine which parts of your content engaged most with your audience.
We’ve tested major advertising campaigns with very interesting results, both in terms of reactions to the adverts and in the differences found between the potential advert creatives.
Want to know more? Submit an enquiry using the form or call us on 01434 611160 and a member of the team will be in touch.
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“Public Knowledge worked closely with our team to identify a range of methods and opportunities for conducting visitor research across our very varied winter programme of activities. Their feedback report was insightful and informative, and their presentation of findings clear and professional.”
Data & Business Manager | bait