We are able to record a respondent’s face whilst they watch your content or take part in an engagement test. Captured video is then post-coded with a facial coding algorithm in order to produce 6 emotional scores (Happy, Surprised, Angry, Disgusted, Afraid and Sad). Facial coding can be used to plan content and help identify what will most effectively drive your intended outcome with your target audience.
It can also be used to guide creative decisions and help determine which parts of your content engaged most with your audience.
We’ve tested major advertising campaigns with very interesting results, both in terms of reactions to the adverts and in the differences found between the potential advert creatives.
Want to know more? Submit an enquiry using the form or call us on 01434 611160 and a member of the team will be in touch.
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“Public Knowledge were commissioned to carry out our cancer awareness survey with front line health and social care staff. They managed to achieve a useful number of responses within a very tight time scale and despite some significant contact issues arising. They were at all times flexible, professional and easy to contact and willing to change plans at short notice.”
Consultant in Public Health | NHS County Durham