We are able to record a respondent’s face whilst they watch your content or take part in an engagement test. Captured video is then post-coded with a facial coding algorithm in order to produce 6 emotional scores (Happy, Surprised, Angry, Disgusted, Afraid and Sad). Facial coding can be used to plan content and help identify what will most effectively drive your intended outcome with your target audience.
It can also be used to guide creative decisions and help determine which parts of your content engaged most with your audience.
We’ve tested major advertising campaigns with very interesting results, both in terms of reactions to the adverts and in the differences found between the potential advert creatives.
Want to know more? Submit an enquiry using the form or call us on 01434 611160 and a member of the team will be in touch.
Explore What We Do
“We’re always looking for a unique angle to give client stories that extra edge and Public Knowledge have always been excellent at helping us to find that something different. The team at Public Knowledge work with us to suggest new questions, formats for surveys and interesting hooks to help us achieve a good result. They’re friendly, knowledgeable and we can really rely on them to turn around a project within a tight timeframe – we’d not hesitate to recommend them to anyone.”
The Team | Gardiner Richardson