- Specialist Division:
- Client:Sunday Times
- Universe:Adults resident in Scotland
- Methodology:Online Sample
- Sample size:1041
- Fieldwork dates:16 July 2014 - 22 July 2014
Weighting: All the results were weighted by age, sex, household tenure and SEG. Respondents who voted in the 2011 Holyrood election were weighted back to the actual election result. Referendum voting intention was filtered on 8-10 likely to vote in the referendum.
We have made two adjustments to our weighting process for this poll. First, we have rebalanced our sample to reflect voting patterns in the recent European elections. Although turnout was low among the general population, it was high among the respondents to this survey and it seems prudent to take account of this very recent voting behaviour when seeking a politically balanced sample. The effect of this is to slightly increase the gap between Yes and No. Second, having observed in several recent polls that people born in Scotland have quite different attitudes to independence from those born elsewhere, and that Scots-born tend to be somewhat underrepresented in samples, we have also weighted the data based on country of birth. The effect of this is to slightly narrow the gap between Yes and No. In summary, the net effect of these two new weights is statistically insignificant, as indeed are the variations in referendum voting intention between our recent polls.