- Specialist Division:Panelbase
- Client:The Journal
- Universe:Adults resident in the UK (excl North East and Scotland)
- Methodology:Online Sample
- Sample size:1000
- Fieldwork dates:10 July 2014 - 14 July 2014
Weighting: All the results were weighted by age and gender to be representative of the population nationally. Respondents who voted in the 2010 Westminster election were weighted back to the actual election result.