- Specialist Division:Panelbase
- Client:The Journal
- Universe:Adults resident in the North East
- Methodology:Online Sample
- Sample size:circa 320
- Fieldwork dates:27 February 2014 - 3 March 2014
Weighting: All the results were weighted by age and gender to be representative of the population nationally. Respondents who voted in the 2010 Westminster election were weighted back to the actual election result.