TV – A new music discovery platform?

23 June 2017

When a local singer/songwriter, James Leonard Hewitson, shared his excitement about his third single, Dream Person, featuring on C4’s Made in Chelsea, it got us thinking about television as somewhere to discover new music. As well as appearing on the main programme in May, the song has also been added to the Made in Chelsea playlist on Spotify – this kind of exposure is invaluable for an emerging artist like James, but do people really expect to find new music they like while watching TV?