Kim Claydon

Senior Research Executive

Radio listening

3 November 2017

For those of us who enjoy listening to audio, the choice can be immense. The sources available are as widespread as the material types – a discussion, a story, music… sometimes the sheer amount of options can put me off completely.

As a result, we thought it would be interesting to investigate how adults listen to audio nowadays. We wondered where listeners are when they tune in and what they prefer to listen on, whether anyone really tunes into AM/MW radio, and how easy people find digital radio interfaces.