Sophie Brannigan

Client Insight Manager

Holistic Research

26 July 2018

We believe in the power of holistic research. Read how this approach helps uncover your whole story rather than part of it.

Uncover the whole story rather than the sum of its parts. A fusion of methodologies. We champion holistic research, fusing quantitative and qualitative approaches to research to gain the full picture. Complementing self-reported thoughts and opinions with in-the-moment reactions and organic, unprompted behaviours means you gain the validity of robust statistics while uncovering true behaviour and the reasons behind this for a rich, complete picture.

Get in touch to uncover your whole story; we’d love to help: sophie.brannigan@drg.global.

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2 August 2018

Sophie Brannigan

Bringing diverse advertising to London – an example of research being actioned for good

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