Friday Insights: Z marks the spot
19 September 2019
Our ‘Friday Insights’ are back with a bang! We’ve moved to a monthly format, to allow for deeper analysis of particular topics. This month we’re looking at Gen Z TV viewers, and the future of TV.
If you can’t see the infographic below, please download the PDF.
So, what do they want? Content that is real – stories based on real-life goings on, real people that they can learn from and identify with. Escapism doesn’t seem to need to come from content anymore, as it’s gained from the viewing experience. Netflix is favoured for its offering and accessibility, but with an SVOD bonanza on the horizon, it seems there could be a real stir in viewing preferences and habits amongst youth audiences.
Get in touch if you have a burning question you’d like us to look at!