John Raglan

Co-Founder & Chairman

DRG (Dipsticks Research Group) appoints Alex Hunter as Research Director

3 May 2018

Alex Hunter has joined DRG (Dipsticks Research Group) as Research Director, having spent over ten years in research, insight & strategy within agencies such as Publicis and M&C Saatchi, as well as client roles at Asda and Betty & Taylors Group.

That decade of experience has given Alex a deep commercial understanding of many sectors including retail, FMCG, media and financial services. Combine that with a flair for strategic planning, consumer insights, quantitative research & product marketing, and it’s clear how valuable his recommendations have been for a number of clients at board level in several blue-chip businesses.

His research & insight work has taken him all over the world; he’s worked with some of the biggest international brands (BP, Nestle, BAT, Diageo) as well as smaller family businesses (Booths, Bettys & Taylors) and the public sector. Alex’s passion is for delivering actionable, strategic projects which enable change and provide answers to fundamental challenges.

Managing Director, Ivor Knox, says: “I’m delighted to welcome Alex to the DRG team. It’s an exciting time in the growth of DRG and Alex brings a wealth of experience and expertise that can only be a benefit to our plans for the future.”

DRG is an award-winning UK research agency group that provides innovative research solutions around the globe to research companies, brands, media and the public sector. Clients include Sky, Channel 4, OMD, Exterion Media, Kavli, Ringtons, and The Woodland Trust.

For research that delivers true insights that can help overcome business and organisation challenges, please don’t hesitate to get in touch. Alex can be reached at or by phone on 01434 611160.

For coverage on MRWEB please see here.

For coverage on Research Live please see here.

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