Christmas Ad-vent: The recipe for a great Christmas ad

4 December 2017

With the first snow falling around us in Northumberland last week, the festive season is well and truly here! In a recent survey, 55% of respondents have told us they have already bought Christmas presents! (Base: 1,007, nat rep)

In the last instalment of our Christmas Ad-vent series, we discovered John Lewis was expected to be the nation’s favourite advert but that the retailer’s offering this year had not stood out for doing something different… but is this an issue? In the midst of the hustle and bustle of preparation and festivities, what do the public want to see in Christmas adverts?