Sophie Brannigan

Research Manager

Christmas Ad-vent: Charity and brand team ups

19 December 2017

In the midst of Christmas jumper week (we’re spotting ours today!), we thought what better way to end our Ad-vent Calendar of Insights than by focusing on the subject of charity.

Christmas time is a key period in charities’ fundraising calendar and with more and more collaborations with retailers, designed to generate mutual benefit for both the retailer and charity, we were keen to explore public perceptions of these collaborations and who is top of mind at this time of year. Do charities’ own campaigns cut through or does partnership with a well-known brand come out on top?

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