Chris Lowther

Research Manager

Christmas Ad-vent: Call to action

13 December 2017

From an overall brand perspective, there’s no denying that Christmas adverts do wonders for the perceptions of retailers, but what, if any, interaction is generated as a result of the adverts? With the John Lewis night light selling out in minutes, it’s clear that the adverts do prompt customer to take some action but is a purchase the most likely of these interactions?