With over 280,000 UK adults aged 16+ we’re able to provide The Sunday Times with hard-to-reach sample and impeccable data quality. All polls are run by our MD Ivor Knox, who personally reviews data and advises on sampling, methodology, questionnaire design, weighting and predictive models. Whilst the reliability & validity of data is ensured by the British Polling Council’s code of conduct to which we adhere as members.
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