Other Lines of Enquiry Services
Through our Other lines of enquiry specialist division here at DRG, we have extensive experience in conducting a range of qualitative and quantitative projects. This includes trackers, in-depth audience analysis, commercial effectiveness and marketing effectiveness research, content research, segmentation research, usage & attitudes research and campaign evaluation.
“When researching product placement for Big Brother they used some new more innovative methodologies including eye tracking and neuroscience which enabled us to gain a detailed insight into the effectiveness of the campaign. Their understanding of TV research and the team’s enthusiasm and professionalism are invaluable and I have no hesitation in recommending their services to others.”
Channel 5 | Head of Planning & Insight