otherlines enquiry

Other Lines of Enquiry Services

Through our Other lines of enquiry specialist division here at DRG, we have extensive experience in conducting a range of qualitative and quantitative projects. This includes trackers, in-depth audience analysis, commercial effectiveness and marketing effectiveness research, content research, segmentation research, usage & attitudes research and campaign evaluation.

Explore Services

Explore Methods

“When researching product placement for Big Brother they used some new more innovative methodologies including eye tracking and neuroscience which enabled us to gain a detailed insight into the effectiveness of the campaign. Their understanding of TV research and the team’s enthusiasm and professionalism are invaluable and I have no hesitation in recommending their services to others.”

Channel 5 | Head of Planning & Insight

Engagement meter

Gain insight into content effectiveness through our

Engagement Meter & Analyser