Amy works in the DRG research team as a Research Executive. She joined DRG in 2018 following the completion of her degree in Linguistics at Newcastle University. Combining her academic research skills with training from DRG, she works in the team to deliver quality and bespoke quantitative and qualitative research for brand, agency and TV clients.
Amy is one of DRG’s MRS trained qualitative researchers, and is our in-house online qualitative research enthusiast, having ran a number of projects using online qaul methodologies such as mobile ethnography and online communities. She loves to use these methodologies to draw out actionable insights, incorporating dynamic video reporting and imagery into the output to bring the research findings to life.
Outside of work, Amy enjoys practicing aromatherapy, making products, and learning about natural remedies.
Favourite quote – “The most dangerous phrase in the language is, ‘We’ve always done it this way.’” Grace Hopper